There's a Sub for That

"Imitation is the sincerest of flattery." Charles Caleb Colton

You know that your marketing campaign has been successful when someone copies it. When an ad campaign is copied by a close rival, it will likely lead to a lawsuit, but what about when it's by a company in a completely different marketplace?. I think the Apple marketing team won't be too discouraged that their ubiquitous "There's an App for That" campaign has now been adopted unashamedly by Subway. Personally I don't think this is a bad thing for Apple because Subway are a reputable company in a completely different field, and if anything Subway's advertisements reinforce the Apple brand in customers minds.

I think the slogan is a particularly good fit for Subway because Subway have changed subs from being something you only had at lunchtime to being a snack/meal you can have at anytime of the day. The "we've a sub for that" slogan further emphasises the notion that whatever time and whatever mood your in, Subway have enough variety of choice to please you. It's a win-win situation...or is it? Is there some angle I'm not seeing that could have a negative impact on either Subway or Apple??thoughts?